Santa and the Rest of The World Log On
For anyone interested in doing business on the web-and who isn’t?- the writing is on the wall. Or the tablet, that is. Data consultants at Flurry.com released a study shortly after Christmas that reported more iOS and Android devices had been activated on December 25th than ever, with more people opening and starting their iPhones, Galaxys, Kindle Fires, and Ipads than on any day in history. That translates into a 332% increase from the daily average of device activations, and more than double the number of devices that were activated on Christmas last year. With a record volume of apps also downloaded for the day-more than 20 million per hour-it also marked a new record for tablet activation-with tablet activations beating out those for Smartphones by 51% to 49%, according to Flurry Analytics, industry software that tracks more than 90% of all new activations online.
What does this mean? Aside from the question of how Santa manages to fit all these electronics in one sleigh, it signals loud and clear the arrival of mobile internet into the mainstream. Companies hoping to compete in the 2013 marketplace must either have a mobile application or be mobile friendly, whether you’re selling locally or to a consumer base around the world. Like we used to use the Yellow Pages, people are using their phones, tablets and other mobile devices to find products and services, whether they plan to order online, or to get more information about a local brick and mortar location. The web now fits in your pocket, or rides in your car, or in rests in a backpack. Streamlined design that allows your website to show up effectively on a mobile device or tablet has never been more important. Furthermore, now that the public can search Google, Yahoo and Bing from anywhere they happen to be, having a presence on the organic search engines for your goods and services is mission critical for the very survival of your business, let alone its success. Luckily, Captain Marketing is here, with sensibly priced, effective internet marketing services for every facet of your advertising campaign. Call us today for more information from our a team of friendly experts.
The post Santa and the Rest of The World Log On appeared first on The Captain Marketing Blog.
